How to drive word-of-mouth marketing

Recommendations from friends and family are more likely to attract new customers to your business than traditional advertising. However, word-of-mouth marketing is not something that can be generated; it has to occur organically. Here are three ways to drive word-of-mouth marketing: Exceed expectations Give your customers something to talk about by going above and beyond…

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ATO targeting SMSF non-compliance

The Tax Office is warning SMSF trustees that they will be contacting SMSFs that have not regularly complied with their lodgment obligations. The ATO is reminding trustees that lodging an SMSF annual return is an obligation and failure to do so is a breach of super laws. To avoid penalties, the Tax Office is urging…

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