Small businesses should not feel intimidated by their corporate competitors as they have many unique advantages that can help them gain a sizeable market share.
Small business owners should focus on specific areas, so they can go head-to-head with large companies with more resources.
Customer service
Small businesses have the opportunity to build a stronger relationship with their customers through the delivery of friendly and personal customer service. Businesses that provide superior customer service to their corporate competitors will build a loyal customer base and grow their business through word of mouth.
Tap into niche markets
Small business owners are directly involved with their customers, which means they have a greater insight into what their customer base values. Take advantage of this by innovating more quickly than corporations, whose decision-making processes are slower. You may provide a service that corporations cannot feasibly implement.
Build a strong staff
The expansive corporate chain of command is far more likely to have a weak link than a small business. Small businesses have greater quality control over the selection of their staff and the standards and expectations of performance. Build a competent team that outperforms your corporate competitors.
