Business owners thinking about specialising their products and services to target a niche market should know the benefits and risks of this business strategy. Niche marketing is the business strategy of targeting a specific subset of a market. Here are some benefits and problems of niche marketing that will help you build a business strategy…
Leadership mistakes contribute to falling standards around the office due to a lack of motivation or inefficient management. Here are some leadership mistakes to avoid in the workplace. Being hypocriticalLeaders that do not meet the expectations they set will lose the loyalty and respect of their employees. If you require your staff to come in…
Business’ that get involved in community reap financial, workplace and brand image related benefits. Whether your business is new or relatively established in your area, community involvement should be at the forefront of your business strategy. Consider donating services of products to a range of charitable ventures or getting amongst community fundraising initiatives, parades, picnics…
The decision of where the headquarters of your business should be will have a significant hand in determining your profitability and productivity. Consider the following checklist to ensure you make the right choice. Will you buy or lease?First, you need to decide whether you will buy or rent. Entering a lease is less of a…
Competition is part of the business. Getting that edge is make or break regarding getting your business up and running and promoting its future growth. Consider these strategies to implement to come out on top of your business’ rivals: DifferentiateEstablishing your point of difference is vital in business. When executing this strategy, it may not…
Rebranding can help you survive in a changing industry or open your business up to new profit-making opportunities. Sometimes it may be difficult to make the call, when there are significant costs associated with redefining your brand. Consider the signs below that will point you in the right direction. Your branding is outdatedIf you are…
Giving feedback to staff is a key to being a successful manager. Although feedback should be viewed as an opportunity to grow, staff may be sensitive you are criticising their work. That is why feedback should be given in accordance with the tips below. Never in publicWhether it is praise or constructive criticism, you should…
Negative gossip in the office is something that is harmful both to your business and to the employees. Whether it encourages individuals to seek work in a less toxic environment, slows down productivity, creates friction between team members or morphs into a legal problem with accusations of bullying and harassment, it is something that managers…
