Rebranding your small business can be a tricky matter. When done well, it has the potential to help your business stand out from the competition bubble and even expand your target market. On the other hand, a failed rebrand can damage the reputation of your business, or even risk losing loyal customers who dislike your…
It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive but thrive in the face of a challenge is of the utmost importance. Ensuring your business is strong enough to move past any inevitable hitches that come its way…
Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will encounter at least one of these situations. Unfortunately, there is no crash course in dealing with difficult people, but by applying some basic…
Failure is often considered a sign of weakness or defeat. However, it is also known to be a natural stage in an entrepreneur’s career and a stepping-stone to success in the world of business. Embracing the failures that arise in your career will help you to pinpoint ideas, strategies, etc, that were not working and…
Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute content. Maintaining awareness of popular social media trends helps to stay competitive and utilise trends to your business’ advantage. Here are three social media trends to watch out for: Influencer marketing Influencers are taking over the social…
Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience. Many businesses are now using their business’ story in their marketing efforts to engage their current customer base and attract new customers to their brand. Here are three ways to incorporate storytelling into your business’ marketing: Share…
A compelling mission statement will give your small business the purpose it needs to grow. In just a few clear and succinct sentences the statement should announce your driving business strategy. However, it is not enough to merely generate a statement and slap it on your website. A mission statement will do little to impact…
How do you like to begin each day? The daily routines of successful entrepreneurs prove that ‘when’ and ‘how’ you choose to start your morning significantly impacts the rest of your day in the office. Incorporating positive habits into your morning routine will help to increase your productivity and creativity throughout the day, and lead…
